Nitori Holdings Co., Ltd., headquartered in Sapporo, northern Japan, has revealed plans to open an inaugural store in Indonesia. The goal is to speed up further store openings across the Asian market. The first Indonesian store is set to debut in July at Central Park Mall, one of Jakarta’s largest shopping centers.
The Group has established 828 stores in Japan and an additional 184 stores internationally, including locations in Mainland China, Hong Kong, Taiwan, South Korea, Malaysia, Singapore, Thailand, Vietnam, and the Philippines, bringing the total number of stores to 1,012. Due to anticipated substantial growth in the Asian market, expanding its store network through accelerated openings has been identified as a top priority.
Nitori’s strategy to penetrate the Indonesian market focuses on three main aspects. Firstly, they are expanding their network of retail stores throughout key locations. Secondly, they aim to offer high-quality products at competitive prices. Thirdly, they prioritize customer service to enhance consumer satisfaction.
(Source: Asianet and Statista)
