Our research team in Vietnam developed a guide to assist Canadian small and medium-sized enterprises in exporting to the Vietnamese market and leveraging the benefits of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). This resource, compiled on behalf of a Canadian government entity, evaluated the level of market access in Vietnam for Canadian exporters of food and beverage products. It identified key opportunities across segments such as meat, fish, fruit and vegetables, pet food, and processed products. The guide also included a checklist of essential tasks to be completed before exporting to Vietnam, covering topics such as market entry planning, logistics, and distribution, along with recommendations for accessing e-commerce channels for agri-food sales. Our in-country researchers further highlighted critical aspects of Vietnam’s regulatory environment, including inspection and certification, product registration, labelling, and other compliance requirements