Orissa International is assisting a Singapore-based manufacturer specializing in outdoor blinds, invisible grilles, and other smart home solutions with its entry into the Vietnamese market. Our market research project aimed to help the client understand the potential for its products in Vietnam. The report provided insights into the urban living sector and included an analysis of consumer preferences and behaviors. It also analyzed key competitors and their marketing strategies, identified upcoming residential projects in key Vietnamese cities, and explored opportunities for strategic partnerships with local players to ensure successful market entry. This project is part of the Market Immersion Program (MIP), a year-long initiative for the client involving market research, lead generation, and business matching to help the client navigate the market.