Orissa International produced two studies on the coffee market in Malaysia and Vietnam for a Singaporean company that wanted to expand in the region. Each report provided an overview of the coffee market, with a specific focus on coffee concentrates, highlighting key growth drivers as well as the latest trends and developments, such as the evolving coffee drinking culture, and the emergence of new coffee products.

We also analyzed the competitive landscape and provided an overview of import data. Moreover, we evaluated the effectiveness of the marketing mix for coffee concentrates, basing our assessment on store check data collected from online and physical retail stores, where we gathered information on key coffee brands, pricing strategies, packaging, point-of-sale promotions, and other pertinent aspects.