Brazilian meat processing giant JBS S.A. has announced a USD 100 million investment to establish two meat processing facilities in Vietnam, marking a significant expansion of its operations in Southeast Asia. The move is part of JBS’s strategy to strengthen its presence in the region and enhance its position in the global market.
The planned plants will focus on processing beef, pork, and poultry, primarily using raw materials imported from Brazil. The facilities aim to supply both the Vietnamese market and other Southeast Asian countries. The agreement was formalized through a memorandum of understanding with the Vietnamese government, represented by the Northern Investment Promotion, Information, and Support Centre and Sao Do Group, which manages the Nam Dinh Vu Industrial and Non-Tariff Zone in Hai Phong.
The first phase of the project will be located in the Nam Dinh Vu Industrial Park, featuring a logistics center with storage capacity, pre-processing, cutting, and packaging operations. The second phase, planned for southern Vietnam, is expected to commence two years after the first facility begins operations and will include similar infrastructure.
Renato Costa, president of Friboi, a JBS subsidiary, emphasized that the investment reflects JBS’s commitment to sustainable and strategic growth in Southeast Asia. He stated, “The new factories in Vietnam will not just expand our production capacity but represent an investment with a purpose: to create value for the local economy, generate skilled jobs, and contribute to food security across Southeast Asia.”
This initiative aligns with Vietnam’s socioeconomic development goals, aiming to increase local production and expand its participation in the international meat trade. The partnership between JBS, the Vietnamese government, and local partners represents a critical strategic step in geographic diversification, strengthening JBS’s ability to serve the local market and expanding its global presence.
(Source: Vietnam Investment Review)
