We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Vietnamese Culinary Delegation’s Immersive Experience in Texas
Orissa International successfully facilitated a delegation trip in 2024 for a group of Vietnamese culinary professionals to participate in a specialized culinary camp in Texas. The delegation included nine Executive Chefs from various culinary organizations, as well as two Operations Directors from food and beverage trading companies. The trip introduced the participants to key agricultural products from Texas, such as pecans, peanuts, sorghum, premium dairy, and artisanal alcohol. Following the trip, activities included a survey to identify suitable producers for a planned trade mission to Vietnam in 2023 and ongoing coordination for future partnerships. This initiative provided the Vietnamese delegation with valuable insights into Texas’s diverse agricultural sector, laying the groundwork for direct procurement opportunities and enhancing bilateral trade prospects.
Facilitating Market Entry for a Leading US Premium Wine Company into Malaysia
Orissa International successfully completed a business matching project in 2024 for one of the largest wineries in the US Pacific Northwest, recognized as one of the top premium wine companies in the country. The client aimed to establish a partnership with a leading wine, craft beer, and craft spirit distribution company in Malaysia. We facilitated a connection with a Malaysian distributor that not only operates its own chain of restaurants and bars but is also expanding into online stores, with a focus on enhancing its portfolio with high-quality wines from small or family-owned wineries. Orissa International arranged a meeting between the two parties, where discussions centered on identifying brands that aligned with the distributor’s market positioning and growth strategy. The Malaysian distributor expressed strong interest in the client’s offerings and plans to collaborate on market research and strategic initiatives to introduce these wines to the Malaysian market.
Business Matching Project in the Philippines for an American Whiskey Exporter
Orissa International successfully executed a business matching project for a US-based supplier specializing in American whiskey produced by premium US-federally bonded contract manufacturers across key states, including Kentucky, Illinois, and Tennessee. The client’s objective was to identify and connect with importers in the Philippines interested in purchasing bulk whiskey for white labeling purposes. Through a targeted outreach strategy, Orissa International engaged with various potential partners, including distributors, retailers, and foodservice operators, generating a substantial pool of qualified leads. As a result of these efforts, the client was able to engage in meaningful discussions with several potential partners. Notably, the client connected with a prominent beverage importer that has an extensive network of nearly 30 distributors nationwide, providing broad access to a variety of food service establishments across the Philippines.
US-Based Manufacturer of In-Vitro Diagnostics Products Connects with Partners in Thailand
Orissa International successfully conducted a business matching project for a US-based manufacturer of in-vitro diagnostic (IVD) products and medical devices. The client, headquartered in the United States, sought to expand its distribution network in Thailand and aimed to meet with potential local partners during an exhibition in Bangkok. Orissa International’s task involved reaching out to four pre-identified distributors in Thailand, as well as an additional list of potential partners identified by our in-country trade consultants. The project included contacting these organizations via email and phone, presenting the client’s product catalog, and gauging their interest in meeting with the client. The process, completed within the agreed timeline, enabled the client to connect directly with interested distributors, facilitating their entry into the Thai market.
Market and Regulatory Guide for Canadian Agrifood Exporters Targeting Vietnam
Our research team in Vietnam developed a guide to assist Canadian small and medium-sized enterprises in exporting to the Vietnamese market and leveraging the benefits of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). This resource, compiled on behalf of a Canadian government entity, evaluated the level of market access in Vietnam for Canadian exporters of food and beverage products. It identified key opportunities across segments such as meat, fish, fruit and vegetables, pet food, and processed products. The guide also included a checklist of essential tasks to be completed before exporting to Vietnam, covering topics such as market entry planning, logistics, and distribution, along with recommendations for accessing e-commerce channels for agri-food sales. Our in-country researchers further highlighted critical aspects of Vietnam’s regulatory environment, including inspection and certification, product registration, labelling, and other compliance requirements
Market Research on Outdoor Blinds and Invisible Grilles in Vietnam
Orissa International is assisting a Singapore-based manufacturer specializing in outdoor blinds, invisible grilles, and other smart home solutions with its entry into the Vietnamese market. Our market research project aimed to help the client understand the potential for its products in Vietnam. The report provided insights into the urban living sector and included an analysis of consumer preferences and behaviors. It also analyzed key competitors and their marketing strategies, identified upcoming residential projects in key Vietnamese cities, and explored opportunities for strategic partnerships with local players to ensure successful market entry. This project is part of the Market Immersion Program (MIP), a year-long initiative for the client involving market research, lead generation, and business matching to help the client navigate the market.
Market Research and Business Matching in Singapore for an Italian Distillery
Orissa International conducted a study for an Italian distillery specializing in Grappa and other distilled spirits, aimed at exploring the alcohol market in Singapore. This comprehensive analysis included an overview of Singapore’s trade in liquor, detailed insights into the spirits market, and focused research on Grappa brands present in the market through both physical and online store checks. We also developed in-depth profiles of key restaurants and distributors, crucial for understanding distribution dynamics and potential market entry strategies, while examining the regulatory landscape including liquor control regulations and local duties on intoxicating liquors.
Following the research phase, we successfully facilitated virtual business matchmaking between the Italian distillery and potential partners in the region. Our prequalification process involved identifying and engaging with alcohol distributors that included Grappa or Gin in their portfolios. From these efforts, we arranged three strategic meetings to discuss potential collaborations, helping the distillery navigate through the complexities of the Singapore market and identify avenues for growth in a challenging environment.
Business Matching in the Philippines for an European national agency
A national agency from Northern Europe was assigned to promote international business development for its companies in sectors such as renewable energy, construction, and airport technologies. Orissa International leveraged its expertise in the Philippine market to identify key infrastructure projects that aligned with the agency’s focus areas. It strategically organized successful G2G and G2B meetings. These high-level meetings facilitated introductions between the agency and key Philippine stakeholders, including government officials, a prominent conglomerate with financing, construction, and engineering capabilities, an architectural firm known for master planning major infrastructure projects in the Philippines, and other relevant private sector players.
Trade Mission and Business Matching to Vietnam and the Philippines
Orissa International supported an Iowa-based trade development association during its trade mission in Vietnam and the Philippines. The delegation consisted of four US companies with diverse specializations across grain management solutions, specialized nutraceuticals, and assistive orthopedic medical devices. These companies sought to gain exposure to the local markets to foster valuable business connections in Vietnam and the Philippines. Orissa International arranged a total of 54 meetings for the delegation with potential distributors, manufacturers, and contractors. This comprehensive mission covered key locations, including Ho Chi Minh City in Vietnam as well as Manila in the Philippines.
Business Matching Project for German Fire Detection and Suppression Systems Company in the Philippines
Orissa International assisted a German company renowned for its expertise in developing advanced fire detection and firefighting systems, with over 17,000 installations worldwide. Specializing in active fire detection and suppression solutions tailored for railway vehicles, they offer diverse systems including high-pressure water mist, inert gas, and aerosols, ensuring effective and reliable fire safety across various train compartments. Interested in finding partners in the Philippines, they enlisted Orissa International to undertake a business matching project. We identified 28 potential partners ranging from importers and distributors of fire protection systems to engineering service providers, serving sectors such as transportation, construction, and security. After prequalifying their interest, we arranged meetings with various Philippine-based companies and organizations. These included electro-mechanical engineering service providers, distributors of railway equipment and fire protection systems, as well as the lead government agency for fire safety enforcement, and a metropolitan development authority overseeing urban management and infrastructure.
Trade Mission to the Philippines in the Sustainable Mobility and Logistics Sector
Orissa International partnered with a leading German international business development service provider to organize a trade mission focused on sustainable mobility and logistics in the Philippines. The delegation included German companies specializing in logistics software, fire detection and firefighting systems for rolling stock, 3D sensor technology for passenger counting, and cable protection solutions for the railway industry. Orissa International arranged a total of 27 meetings for the delegation with various stakeholders, including industry associations, government corporations, manufacturers and distributors in the Philippines.
Helping a Singapore-based Communications Systems Provider in Indonesia through the Market Immersion Program
Orissa International is assisting a Singapore-based manufacturer of extra low voltage audio solutions, specializing in public address systems, intercoms, and fireman intercoms, to explore expansion opportunities in Indonesia. As part of our Market Immersion Program (MIP), we conducted a detailed research project focusing on the application of one-way and two-way communication systems across key sectors such as healthcare, hospitality, and transport. The research included an analysis of usage patterns, regulatory requirements, and identification of upcoming projects. We also provided a competitive analysis and developed tailored strategies for effective market penetration. Additionally, the project involves identifying potential local partners to facilitate the client’s entry and expansion in the Indonesian market. We have identified 30 companies which are a mix of contractors, distributors, and system integrators specializing in various security, safety, and communication technologies. They offer comprehensive solutions ranging from installation and maintenance of fire protection systems, public address systems, and CCTV to complex network infrastructure for telecommunications and IT services. After undertaking prequalification, we will be arranging meetings between these companies and our client to explore potential collaborations and partnerships.