We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Strengthening Trade Ties in Southeast Asia for North American Companies
Orissa International managed a comprehensive trade mission to the Philippines and Indonesia for a delegation of North American companies focused on innovative technologies for urban infrastructure development. In the Philippines, we organized 620 business meetings across sectors such as agri-food, cleantech, ICT, and infrastructure, connecting 74 North American companies with 217 local counterparts. We also facilitated 6 sector-specific site visits and coordinated a plenary session attended by 581 Philippine stakeholders. In Indonesia, we arranged 185 meetings and site visits for 25 agri-food companies. The mission included market briefings, pre-scheduled B2B and B2G meetings, and networking receptions in both countries. We also arranged sector-focused site visits, enabling the companies to gain insights into the operations of select businesses in the Philippines and Indonesia. The mission successfully connected North American representatives with key local stakeholders in both countries, setting a strong foundation for future business collaborations in the region’s tech and urban development sectors.
Market Entry and Strategic Growth Support for a Healthcare company in Indonesia
As part of an MIP project, Orissa International assisted a Singapore-based distributor of advanced respiratory care devices in expanding their operations into Indonesia. We organized business matching meetings for the client with leading healthcare providers, specialized distributors, and key regulatory experts, focusing on product registration, distribution channels, and partnership opportunities. These interactions were crucial for navigating the complex regulatory landscape and adapting to market demands in Indonesia. The outcomes of these meetings helped secure key partnerships and establish a robust distribution network for our client.
Orissa International also conducted targeted market research tailored to the client’s needs, covering the sleep health sector in Indonesia. This comprehensive analysis detailed the broader sleep health environment, prevalent sleep issues, and the healthcare industry landscape, including key players and initiatives. The report provided actionable insights and recommendations, helping the client capitalize on market opportunities and shape their business development strategies effectively in the region.
Empowering North American Women Entrepreneurs in Vietnam’s Tech Sector
Orissa International managed a comprehensive trade mission in Ho Chi Minh City, Vietnam, for a delegation of North American women entrepreneurs. The mission focused on the technology and innovation sectors, showcasing the ideas and solutions that North American women entrepreneurs contribute to the global economy. Our responsibilities included organising and implementing a Business Matching session in collaboration with the American Consulate. Orissa International facilitated connections for 25 North American small and medium-sized enterprises with local Vietnamese businesses across various sectors, including business support, cleantech, edutech, healthtech, and manufacturing/metrology/precision engineering. We arranged a total of 127 meetings, connecting the delegates with 71 local companies spanning consultancy, distribution, service provision, production, construction, and other industries. We also coordinated the logistics of the B2B meetings to ensure seamless interactions between the North American and Vietnamese participants. As a result of the B2B sessions, numerous North American companies established promising relationships with potential Vietnamese partners.
Facilitating Business Matching Meetings in Malaysia for a Leading IIoT Energy Solutions Provider
Orissa International supported an American company specializing in wireless IIoT platforms for power and environmental monitoring in critical facilities, providing pre-configured, easy-to-install systems that seamlessly integrate with building management systems to enhance operational efficiency and safety. In Malaysia, our team engaged 27 potential partners and distributors from the healthcare, real estate, and data center sectors, assessing their compatibility with our client’s technological and business objectives. We organized eight business-matching meetings between the client and potential partners to discuss integrating our client’s IIoT solutions into infrastructure such as data centers, commercial environments, and green projects. These discussions also focused on exploring new distribution channels and forging strategic partnerships. This initiative significantly enhanced the client’s engagement in the Malaysian market, laying the groundwork for continued partnerships and expansion.
Expanding EU Agri-Food Sector Connections in Indonesia
Orissa International managed a comprehensive trade mission in Jakarta, Indonesia, for a delegation from the EU agri-food sector. The mission included a series of on-site activities and presentations tailored to provide insights into the local market, with a focus on exporting EU agri-food products to Indonesia. Our responsibilities included the organization and implementation of a business forum, cooking shows, and networking dinners. We also facilitated the selection and briefing of local speakers and moderators, arranged protocol gifts, and compiled essential databases of potential business contacts and local journalists. Field and retail visits were organized to enhance the delegates’ understanding of the distribution channels and consumer trends in Indonesia. The mission successfully connected EU representatives with key local stakeholders, setting a strong foundation for future business collaborations in the region.
Facilitating Market Entry for a US Tactical Gear Supplier in Vietnam
Orissa International delivered a business matching project for a US-based supplier of military tactical gear and equipment, aiming to expand its presence in Vietnam. We helped to connect the client with distributors experienced in military procurement and engage with end-users like law enforcement agencies and firearm manufacturers. During a three-day visit to Hanoi, Orissa International arranged eight in-person meetings with carefully selected stakeholders. These interactions provided the client with vital insights into the local procurement landscape and introduced them to potential partners with robust networks in the defense sector. This engagement facilitated direct connections and laid the groundwork for future collaboration, supporting the
client's efforts to establish a foothold in Vietnam’s tactical equipment market.
Business Matching for a Children’s Coding Education Company in Malaysia
Orissa International organized a business matching project for a coding education company seeking partners in Malaysia to introduce its digital courses for children’s computer programming education. The client targeted international and private schools interested in subscribing to or licensing its
online programs. Our team in Malaysia identified and contacted 40 potential schools, arranging e-meetings with 6 institutions that showed interest. These meetings aligned with the client’s plans to launch a beta phase project in Malaysia. Through this project, the client successfully connected with
potential partners, engaged in discussions about collaboration strategies, and gained valuable insights into the current educational landscape. This initiative has significantly advanced their efforts to establish partnerships and expand their presence in Malaysia’s education sector.
Business Matching for North American Truck Parts Supplier in Vietnam
Orissa International successfully facilitated a business matching project for a North American supplier of OEM and aftermarket truck parts seeking distributors and end-users in Vietnam. The client’s visit was part of a broader, multi-sectoral trade mission organized by a US export promotion agency, aimed at fostering connections with potential customers across various industries in the region. The client’s focus was specifically on parts for heavy-duty trucks, tow trucks, rescue equipment, fire trucks, ambulances, and other emergency response vehicles. During a two-day visit to Ho Chi Minh City, we organized seven in-person meetings with small to mid-sized independent heavy-duty truck parts distributors and companies that import and sell genuine OEM and aftermarket parts for North American trucks. This initiative provided our client with valuable insights into Vietnam’s truck parts market and laid the groundwork for potential partnerships, enhancing its presence in the region’s automotive sector.
Market Research on the EdTech Market in Southeast Asia
Orissa International completed a comprehensive report for a European government agency to explore opportunities in the EdTech markets of Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines. This report aimed to assist stakeholders by providing an overview of national strategies, development trends, and insights into the growth potential and key challenges within each market. Additionally, we identified leading market players across various segments of the EdTech sector and highlighted recent examples of companies delivering innovative solutions. The study also included a curated list of potential partners and clients in the EdTech sector for each market, alongside a compilation of relevant events such as trade fairs, focus events, conferences, and industry gatherings. To prepare the report, our in-market teams utilized a combination of desk research and stakeholder interviews with companies and sector associations.
Targeted Business Matching and Market Entry Support in Thailand’s Medical Device Sector
Orissa International executed a business matching project for a US-based company developing wearable technology for nausea prevention. Our team in Thailand conducted a comprehensive prequalification of potential partners, targeting distributors experienced in medical devices for hospitals, clinics, and pharmacies with established networks. We organized four in-depth, face-to-face meetings with selected companies, ensuring alignment with the client’s product specifications, regulatory requirements, and market positioning. Additionally, we coordinated the client’s participation in the Asia Health Bangkok event, where they were able to network with industry stakeholders and gain further insights into Thailand’s healthcare distribution landscape. This targeted program provided the client with well-matched local distributors and essential market intelligence to support their strategic entry into the Thai market.
Business Matching for a Leading US Poultry Producer in Southeast Asia
Orissa International delivered a tailored business matching project for a US poultry supplier aiming to expand their distribution network across Vietnam, Thailand, Myanmar, and Cambodia as part of a USDA Trade Mission to Vietnam. Our team arranged a total of 28 face-to-face meetings, connecting the client with carefully vetted distributors, manufacturers, and retailers with established supply chains and expertise in poultry and frozen goods. In Vietnam, the client held intensive meetings over four days in both Hanoi and Ho Chi Minh City, where discussions covered essential aspects like pricing structures, import regulations, and market preferences. This process revealed key market insights, such as consumer demand for specific chicken cuts and local storage capabilities, and addressed regional challenges like Thailand’s import restrictions on poultry. These meetings provided a strategic entry point for the client to assess potential partners and distribution avenues, laying a robust foundation for long-term market presence in Southeast Asia.
Market Analysis of Singapore’s Whisky Import, Distribution, and Retail Landscape
Orissa International undertook a study for a UK regional trade agency, examining the import, distribution, and retail dynamics for whisky in Singapore. Employing both secondary research and direct engagement with local market players, our team conducted store checks and held interviews with multiple local distributors to construct an accurate pricing ladder, mapping out wholesale, distributor, and retail mark-ups. The study delved into key market entry conditions, evaluating supply chain structures, pricing margins at each distribution stage, and specific regulatory requirements related to labelling, packaging, and excise duties. Additionally, we examined promotional practices within the market, focusing on common approaches to brand support and visibility strategies employed by distributors and suppliers. This analysis was delivered in a PowerPoint presentation, supplemented by Excel dataset, offering the client a clear roadmap to navigate pricing strategies and regulatory hurdles, ultimately supporting their strategic decision-making in Singapore’s whisky market.