LET US HELP YOU FIND DISTRIBUTORS IN THAILAND

Thailand, with a nominal GDP of approximately USD 549 billion in 2023, is the second-largest economy in Southeast Asia. Future growth is expected to be driven by tourism, exports, and government stimulus measures.

Home to around 71 million people, Thailand has a labor force exceeding 40 million, with about half residing in urban areas. The workforce remains youthful, with a significant portion under 35, supporting the nation’s economic growth.

Thailand’s economy is diverse and increasingly competitive, with the service sector – particularly tourism – serving as its backbone. In 2024, tourist arrivals surged to 36.1 million, nearing pre-pandemic levels, and are projected to reach 41.1 million in 2025. Key industries driving growth include electronics (notably computers and components), automotive (with a focus on electric vehicles), food processing, and agriculture – where Thailand ranks as a global leader in rice and rubber exports.

The Thai government is steering the nation toward a digital future, prioritizing accessible digital infrastructure nationwide. Initiatives such as the “Digital Thailand” vision aim to foster job creation in tech sectors and develop a thriving digital ecosystem. Policies like the virtual bank licensing framework, introduced in 2024, underscore efforts to enhance financial inclusion and adapt to evolving digital consumer trends.

Thailand remains a top destination for foreign direct investment in Southeast Asia, supported by its open, market-oriented economy, streamlined regulations, competitive tax rates, and trade-friendly policies. The Eastern Economic Corridor (EEC) continues to attract investment in high-tech industries, with capital inflows bolstering manufacturing and green energy projects.

Orissa International assisted a distributor of an Australian brand of dairy milk powder with business matching in Thailand. The client’s products, which were made in Australia, ranged from infant formula to follow-on milk for toddlers and nutritional milk for the elderly. Our team in Thailand identified a long list of 33 potential partners, which included local distributors of milk products and complementary products, as well as wholesalers, retailers and e-commerce players. As the client was unable to travel due to the Covid-19 pandemic, we organized conference calls for the client with nine companies that were highly interested in representing the company in Thailand.

Orissa International undertook a partner search project in Thailand for a manufacturer of valves and accessories for tankers.  We undertook research to identify Thai manufacturers of petroleum tankers, as well as distributors of replacement parts for the tanker truck industry. Using a set of  criteria based on in-depth discussions with the client, we built a long list of 30 potential partners. For each company, details provided included website, location, products manufactured/distributed, brands, local network, and export markets. After the client selected the best-fit companies, we undertook an extensive program of pre-qualification and successfully identified five companies interested in connecting with the client via business matching meetings.