Orissa International provided comprehensive support for the EU agri-food sector’s presence at FHA–Food & Beverage 2025, one of Asia’s leading trade events for the food and beverage industry. The initiative aimed to showcase premium products from EU countries and strengthen commercial linkages with stakeholders across Southeast Asia. Our team played a central role in sourcing and coordinating the shipment of agri-food products from various EU member states, ensuring timely delivery and proper representation at the pavilion. We supported the engagement of renowned chefs, sommeliers, and expert speakers to deliver live demonstrations, tastings, and talks that highlighted the quality and diversity of EU food and beverage offerings. We also facilitated the selection and preparation of protocol gifts, compiled detailed databases of business contacts and key journalists, and coordinated media interviews and strategic media partnerships to amplify the event’s visibility and outreach. Through our on-the-ground execution and stakeholder engagement, the EU pavilion at FHA–Food & Beverage 2025 generated strong visibility and fostered meaningful connections, paving the way for future business opportunities in the region.
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