U Mobile, a 5G network provider in Malaysia, has partnered with the Malaysia Retail Chain Association (MRCA) to accelerate the digital transformation of the country’s retail sector. This collaboration targets over 600 retail brands and approximately 40,000 outlets, aiming to introduce smart retail solutions powered by U Mobile’s ULTRA5G technology. The initiative focuses on enhancing operational efficiency and improving the customer experience through innovations like cashless payments and smart inventory management systems.
The partnership was officially announced at the Franchise Expo Malaysia 2025, highlighting U Mobile’s commitment to expanding 5G coverage to support digital adoption in physical retail environments. A particular focus is placed on ensuring strong 5G connectivity in both indoor and outdoor retail spaces to enable seamless service delivery and foster innovation in retail operations. U Mobile’s recent launch of ULTRA5G services at Berjaya Times Square, the first shopping mall in Malaysia to be fully equipped with 5G, exemplifies this commitment to leading-edge digital infrastructure.
Furthermore, U Mobile will leverage Malaysia’s MICTH tower infrastructure and expertise to deploy next-generation 5G networks in the Melaka region, further supporting retail digitization efforts. This strategic collaboration between U Mobile and MRCA is expected to drive Malaysia’s retail sector towards greater competitiveness and sustainability, helping businesses to adapt to evolving consumer expectations and technological advancements.
This partnership aligns with Malaysia’s broader digital economy goals, focusing on enabling widespread 5G adoption and the transformation of traditional retail business models. By combining U Mobile’s telecom capabilities with MRCA’s industry knowledge, the initiative aims to provide retailers with the tools needed to thrive in a digital-first marketplace and enhance Malaysia’s position as a technologically advanced retail hub in the region.
(Source: TN Global)
