Sam Edelman, US footwear brand, has launched its first Malaysian boutique at The Gardens Mall, Lot F-222, in Kuala Lumpur in September 2025, marking a key milestone in its Southeast Asia expansion following its 2024 Singapore debut. A second boutique is planned for Sunway Pyramid in December 2025. Founded in 1987 as Sam & Libby, the brand has nearly four decades of heritage, blending creativity, glamour, and modern-luxe appeal, with iconic campaigns featuring figures like Naomi Campbell, Kate Upton, and Kylie Jenner for its 2024 20th Anniversary Campaign. Renowned globally for stylish yet comfortable footwear, Sam Edelman is celebrated for cult favorites like the 2008 fringe boot and 2009 Gigi sandal.
The Gardens Mall boutique offers an immersive shopping experience with sleek design, warm lighting, and gold accents, showcasing the brand’s core collection of signature styles that combine timeless design with accessibility. Gina Goh, Managing Director of Sam Edelman (Southeast Asia), noted that Kuala Lumpur’s style-conscious market and vibrant retail scene make it ideal for the brand’s Malaysian entry, catering to modern women seeking versatile, statement-making footwear. The boutique aims to deliver a mix of elegance and practicality, aligning with the brand’s ethos of luxurious yet wearable designs.
This debut strengthens Sam Edelman’s global presence while reinforcing Malaysia’s growing role as a fashion retail hub in Southeast Asia. The upcoming Sunway Pyramid boutique will further expand the brand’s footprint, capitalizing on Malaysia’s dynamic consumer base. By blending sophistication and comfort, Sam Edelman aims to resonate with Malaysian shoppers, offering footwear that bridges everyday functionality with high-fashion appeal.
(Source: Business Today)
