Paydibs, a Malaysia-based payment solutions provider, has entered into a strategic partnership with AhaPay, a fintech firm backed by Fingular, to integrate Buy Now Pay Later (BNPL) services into the Paydibs ecosystem. The collaboration aims to enhance payment flexibility for merchants and consumers nationwide, aligning with Paydibs’ broader mission of promoting financial inclusion through secure and future-ready technologies.
The move comes as Malaysia’s BNPL market continues its rapid expansion, with official data showing transactions rising from 83.8 million in late 2024 to 102.6 million in the first quarter of 2025 and analysts forecasting the sector to reach USD 2.52 billion this year. Under the partnership, AhaPay will introduce four- and seven-month installment plans for essential sectors such as insurance and healthcare categories where flexible payment options can significantly support household financial management. Merchants connected to the Paydibs NEO platform, and its online gateways will be able to adopt these BNPL features seamlessly, ensuring consistent integration across both in-store and digital channels. This frictionless setup is expected to help businesses expand their payment offerings while adapting to rising consumer demand for more accessible financing options.
The partnership aims to shape a more inclusive and sustainable financial ecosystem in Malaysia. Paydibs said the collaboration extends beyond enabling BNPL by broadening access to flexible financing for underserved communities, while AhaPay emphasized the importance of responsible consumer financing in driving fintech development across the region. By embedding BNPL capabilities within its infrastructure, Paydibs aims to strengthen user convenience, support merchant growth, and contribute to the continued evolution of Malaysia’s digital payments landscape.
(Source: TNG Global)
