Orissa International assisted a global leader in outdoor power products for forest, park, and garden care in identifying suitable channel partners in Malaysia to strengthen its market footprint. The company sought to connect with importers, dealers, retailers, hardware suppliers, and corporations catering to sectors such as resorts, golf courses, forestry, landscaping, farming, and plantations in both East and West Malaysia. To support this objective, Orissa International conducted in-depth market research to map the local distribution landscape and identify partners aligned with the client’s business profile. The team evaluated 44 companies based on their product portfolios, market reach, and sector experience, shortlisting 25 for prequalification. Targeted outreach was then carried out to assess their interest and suitability, leading to meetings with qualified distributors for partnership discussions.
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