Orissa International supported a US-based developer and manufacturer of infectious disease diagnostic products in identifying and appointing a suitable distributor in Thailand to support its market entry. Based on a clearly defined partner profile emphasizing strong expertise in clinical microbiology and established relationships with hospital laboratories, Orissa International conducted targeted market research, screened and shortlisted qualified distributors of diagnostic products, and organized one-to-one meetings with selected candidates. Through this structured partner search and engagement process, the client successfully appointed a local distributor with the relevant technical capabilities and market access to support its expansion in Thailand.
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