Nestle Indonesia has introduced Bear Brand Collagen plus Vitamin C, marking its entry into the collagen milk category in Indonesia. The launch reflects rising consumer interest in functional dairy products associated with beauty-related benefits. The move follows the earlier introduction of Collagena sterilized milk by Mayora Indah, which was endorsed by South Korean actress Song Hye Kyo.
Collagena contains 1,000 milligrams of collagen and includes vitamin A. Bear Brand Collagen plus Vitamin C, on the other hand, contains 1,089 milligrams of collagen combined with vitamin C. Both products position collagen as a key ingredient and include vitamins intended to support its function in the body.
The introduction of collagen-fortified milk products indicates increasing competition within Indonesia’s dairy market, particularly in value-added segments. Companies are responding to consumer demand for products that combine basic nutrition with additional functional attributes.
(Source: Minime Insights)
