Benefitt, a brand developed by Lactasoy Co. Ltd., has launched Thailand’s first high-protein UHT milk. The product, Benefitt High Protein UHT Milk, comes in 350 ml SIG SmallBloc cartons and is now sold nationwide in 7-Eleven stores. Each pack contains 31 grams of protein, offering a convenient option for consumers seeking high-protein beverages.
Previously, high-protein milk in Thailand was mainly available in pasteurized formats that required refrigeration and had a short shelf life. Benefitt High Protein UHT Milk uses aseptic processing and packaging, allowing it to be stored at room temperature and consumed as a ready-to-drink beverage, which aligns with daily routines.
The product is made with high-quality ingredients, provides 31 grams of protein per 350 ml serving, and has a smooth, low-viscosity texture. It contains no added sugar and is suitable for a variety of consumers, including those looking for meal replacements, office workers seeking convenient nutrition, and individuals focused on protein intake.
The beverage is filled using an SIG Small 24 Aseptic machine, which supports 16 packaging options and allows fast volume and format changes. This flexibility enables manufacturers to introduce new formats without additional investment in equipment, allowing Lactasoy to expand into the high-protein ready-to-drink segment efficiently.
According to Phanwana Mahasup, Advertising Manager and Marketing Coordinator for Benefitt, the UHT format provides high nutritional value without refrigeration, while the packaging is portable and suitable for nationwide distribution. Vatcharapong Ungsrisawasdi, Regional Director at SIG, added that aseptic technology supports innovation and market expansion.
The launch of Benefitt High Protein UHT Milk represents a development in Thailand’s beverage market, combining nutritional innovation with ambient UHT technology and supporting growth in the high-protein segment.
(Source: SIG)
