CPF Partners with Japanese Seafood Supplier to Meet Sushi Demand in Thailand

May 2023

CPF Global Food Solution Public Company Limited (CPFGS), a business unit of Thai F&B conglomerate Charoen Pokphand Foods Public Company Limited (CPF), has formed a joint venture with Japanese fresh fish retailer, Uoriki to import premium fresh fish and seafood from Japan. The joint venture will import various types of fish from fresh markets across Japan, and the first outlet will be opened at Lotus Sukhumvit 50 in August 2023. Four outlets are planned for 2023, which will be raised to 20 in 2024.

CP-Uoriki will distribute chilled and frozen seafood, sushi, sashimi, maki and seasonings, and processed seafood products. Thai customers will learn about the traditional way to eat sushi, particularly maguro or Japanese tuna. The sushi, frozen or chilled, is maintained under temperature control from the point of production to transportation, to assure Thai consumers of the freshness.

Aspiring to achieve sustainable operations, CP-Uoriki follows the Japanese tradition. It will import seasonally available fish, and the different types of fish will introduce new experiences. The tradition supports farmers by buying fish directly from them for price stability. It also promotes seasonal fish and stabilizes the balance of nature as each fish has ample time to grow.

CPFGS is a supplier of fresh and processed food products in Thailand and overseas, being a business unit of CP Food Group. Its distribution network covers fresh markets and modern trade as well as food service channels.

Uroriki Co., Ltd. is a producer and distributor of fresh fish and seafood in Japan. Established in 1930, it is the only seafood retailing company listed on the Tokyo Stock Exchange. The company has 69 seafood outlets, 13 sushi bars and 14 premium restaurants across Japan.

(Source: Charoen Pokphand Foods – CPF)

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