Singaporean Florist Petite Fleur Expands Operations to Indonesia

May 2024

Petite Fleur, a Singapore-based florist, has expanded its operations to Indonesia with the launch of Petite Fleur Indonesia. The expansion is driven by market research indicating a demand for same-day delivery of fresh, premium flowers in Jakarta. The company aims to leverage Jakarta’s dynamic market by establishing a robust logistics network to ensure swift deliveries. Petite Fleur Indonesia will offer a selection of floral arrangements tailored to local tastes, curated personally by the company’s founder.

The move is part of Petite Fleur’s broader vision to become a leading florist in the Asia Pacific region. The company plans to collaborate with local Indonesian brands to enhance brand awareness and build trust among consumers.

According to the report by market research firm ECDB, the Indonesian Flowers & Gifts eCommerce market is projected to hit USD 320 million by 2024, making up 3.4% of Indonesia’s Hobby & Leisure eCommerce market. Growth is anticipated in the coming years, with a compound annual growth rate (CAGR) of 16.6% expected from 2024 to 2028, leading to a projected market size of USD 592.2 million by 2028.

In Indonesia, the florist industry is dominated by small and medium players. This industry particularly grows in big cities where people from higher socio-economic backgrounds often purchase flowers for various occasions. The demand is fueled by cultural practices, celebrations, and a growing appreciation for floral aesthetics.

(Source: Marketech APAC and ECBD)

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