Orissa International delivered a tailored business matching project for a US poultry supplier aiming to expand their distribution network across Vietnam, Thailand, Myanmar, and Cambodia as part of a USDA Trade Mission to Vietnam. Our team arranged a total of 28 face-to-face meetings, connecting the client with carefully vetted distributors, manufacturers, and retailers with established supply chains and expertise in poultry and frozen goods. In Vietnam, the client held intensive meetings over four days in both Hanoi and Ho Chi Minh City, where discussions covered essential aspects like pricing structures, import regulations, and market preferences. This process revealed key market insights, such as consumer demand for specific chicken cuts and local storage capabilities, and addressed regional challenges like Thailand’s import restrictions on poultry. These meetings provided a strategic entry point for the client to assess potential partners and distribution avenues, laying a robust foundation for long-term market presence in Southeast Asia.