Orissa International undertook a research project to support a U.S.-based manufacturer of high-precision temperature measurement instruments in evaluating its customer base and market opportunities across Indonesia, Malaysia, Singapore, Thailand, and Vietnam. The deliverables included an Excel database profiling customers by classification and sector, as well as a report summarizing sectoral trends, market strengths, and sales performance over 2023-2024. Through this analysis, Orissa International identified dominant and emerging industries across the five markets, highlighted key distribution channels and end-user segments, and assessed the client’s sales activity to determine areas of growth potential. The report further consolidated these findings into actionable insights designed to support trade mission planning and inform future market engagement strategies. The findings offered clear, data-driven insights to guide the client’s market expansion strategy in Southeast Asia.
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