As part of an MIP project, Orissa International conducted market research for a Singapore-based coffee concentrate company aiming to enter the Malaysian and Vietnamese markets. Our report provided a detailed market overview, highlighting the latest trends and developments, and offering insights into the growth drivers and future prospects of the coffee concentrate industry in both countries. It also covered the marketing mix, discussing the optimal strategies for product, price, place, and promotion, based on store checks carried out in both markets. In addition, the report analyzed the competitive landscape and included specific market entry recommendations, helping our client make informed decisions for a successful market entry.