Orissa International delivered a comprehensive market research project for a US company that designs and manufactures advanced mobile power systems and auxiliary power units (APUs) for armored, commercial, marine and purpose-built specialty vehicles. The report, which covered Malaysia, Thailand, Indonesia and the Philippines, provided information on each country’s local automotive manufacturing industry, analyzed trade flows and provided examples of potential in-market customers, partners and end-users, and offered market entry recommendations. The project was to help the client identify which market to pursue and explore, with the goal of increasing its sales volume in the region and establishing relationships with potential distributors and end-users for its products.
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