Orissa International delivered a market research to a Singapore-based English tuition agency that was looking to expand into Malaysia. The research provided a market overview of the sector in Singapore, from teaching of English language in schools and proficiency levels to identifying the key consumer segments. The report identified and profiled key local and foreign competitors, and delved into the regulatory landscape and the type of licenses required to operate in the country. We listed key considerations, such as costs to availability of talent, for setting up a physical presence, and offered market entry recommendations.
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