Orissa International provided a market research report to a Japan-based agricultural agency that was looking to understand the Malaysian market. Our report assessed the market potential for key agricultural products such as sweet potatoes, pears, persimmons, and melons in Malaysia. The study provided a market overview detailing domestic production, imports, exports, market size, and price trends. It highlighted commercial distribution and sales pathways, including insights into customs, inspection, and sales channels. The project also touched on consumer trends for fresh and processed foods and outlined the key regulations, standards, and labeling requirements relevant to market entry and expansion. This included a look at import duties and processes and certifications like Halal and Good Agricultural Practices (GAP). The findings aimed to guide the Japanese Ministry in supporting its agricultural producers in navigating and succeeding in the Malaysian market.