Orissa International conducted a market sizing study in Thailand for a manufacturer of components and sensors for plastics and rubber product machines. A data model was developed from the ground up to allow the client to adjust prices of their components and serviceable market assumptions by source country of machine imports, and also analyze various scenarios. The model drew on a range of inputs from secondary and primary research, including import and export data, revenues of machinery OEMs (Original Equipment Manufacturers) with factories in Thailand, and information on production capacity and machinery prices being gathered from interviews. As part of the project, we also identified and listed key end-users of the machines into which our client’s products can be installed, thereby generating a potential target end-user list. Finally, we scanned the market to identify and list international plastic and rubber machinery OEMs with a direct presence in Thailand, in the form of a sales office or service center.
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