Orissa International delivered a market study on agricultural mechanization in Indonesia, Thailand, Vietnam and the Philippines to a US-based company that provides technology, products and support systems to the agricultural sector. The company regards the region as a potential growth market for its products. The company approached Orissa International to conduct market research in order to identify the priority markets in the region for their entry. The market research discussed the agricultural mechanization status and developments in Indonesia, the Philippines, Thailand and Vietnam, and included information on key crops, average farm size, farm machinery ownership, fertilizer consumption and provided examples of agricultural value chains in each market for a comprehensive analysis. It identified priority markets with the highest potential, and offered recommendations on the mode of market entry.
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