Orissa International assisted a Japanese research firm based in Taiwan to conduct a two-stage market survey in Malaysia and Myanmar as part of the client’s long-term research project on medical tourism in the islands. For the project, Orissa International identified a group of specified medical tourism stakeholders in the two markets, including medical coordinators, third-party administrators (TPAs) and travel agencies. Orissa International’s team then interviewed them on behalf of the client. A series of conference calls between the client and identified stakeholders was then arranged across a three-week timeline which involved 19 stakeholders in both countries. Through the assistance from Orissa International’s research team, the client was able to reach out to the stakeholders more effectively to understand their operations, as well as learn about the interest and requirements for medical tourism promotion activities.
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