Our Singapore-based client helps companies improve the efficiency of business operations by focusing on digital transformation, customer experience, and data analytics and is looking into expanding into the Vietnamese market. As part of our support to the client under the Market Immersion Program (MIP), we undertook research to help the client better understand the Vietnamese market. In our report to the client, we outlined the latest trends and developments in potential end-user segments, specifically the banking, insurance, and telecommunications industries in Vietnam. Additionally, we identified major international corporations for the client to focus on, as well as potential technological partners to consider for collaboration. In the next phase, we will be undertaking business matching for our client to help it connect with these potential partners.