Orissa International conducted a study covering the Malaysian and Indonesian markets to help a Singapore-based smart indoor farm company set up farms in these two countries. The report covered the market for fresh fruits and vegetables with a focus on organic and premium produce, consumer behavior, pricing and packaging of competing products and distribution pathways, based on a combination of in-market store-checks and interviews with retailers and distributors. We also analyzed the current urban farming landscape in Malaysia and Indonesia, profiled growers of organic and hydroponic produce and provided information on the regulatory requirements for setting up an indoor farm.