Orissa International planned and delivered a targeted industry showcase in Bangkok to promote the use and health benefits of U.S. cranberries among leading food manufacturers, foodservice operators, importers, and distributors in Thailand. The program combined educational presentations on cranberry health benefits with live culinary demonstrations, introducing innovative cranberry applications tailored to local tastes across both sweet and savory formats. Orissa International led participant recruitment, industry outreach, event coordination, and post-event follow-up, working closely with local commercial partners to support product activation and sampling. The showcase generated strong engagement from trade stakeholders, resulted in multiple follow-up meetings with qualified leads, and identified concrete product development and import opportunities, supporting longer-term trade promotion objectives in Thailand’s functional food and wellness-driven market.
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