As the appointed South East Asia In-Market Representative for the Washington State Department of Agriculture (WSDA), we provided significant export-based assistance to five companies from Washington by finding distribution partners and clients in Singapore and the Philippines. These companies are involved in food brokerage/custom sourcing, health supplements, single-malt whiskey, green chickpeas, and tomato products and fruit purees. The engagements, which lasted throughout January 2021, saw our team contacting more than 100 distributors, food processors, and retailers, in Singapore and the Philippines. We arranged 12 virtual meetings and email introductions. Throughout the mission, we shared valuable information to our clients with regard to the market situation, especially in the Philippines, where the foodservice and hospitality industries were still badly affected by mobility restrictions as a result of the COVID-19 pandemic. On a positive note, our clients were subsequently in a stronger position to assess both markets and re-evaluate their market strategies, and through new connections facilitated by our teams, were also able to gather unique feedback on the ground from the local companies.
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