Changi Airport Group Launches Digital Wonderland ChangiVerse

May 2023

The Changi Airport Group (CAG), in collaboration with Accenture, has unveiled a metaverse experience called ChangiVerse, a fresh way for new audiences to connect with Singapore Changi Airport and explore its notable sights in the digital space. ChangiVerse is the first virtual experience being developed by an airport on Roblox, a global shared experience platform with millions of daily users. An iconic destination on its own, Changi Airport has made its debut in the metaverse to reach a growing group of digital users and fans who want to explore travel destinations differently.

ChangiVerse is a digital representation of the physical airport where visitors can access a range of fun-filled activities and social experiences. Organized around the airport’s familiar landmarks, ChangiVerse integrates in-play moments across its attractions. Users can explore interactable spaces, such as a bustling café or festive glamping tent, compete in minigames, such as Changi Kart or Check-in Champ, and earn unique collectibles to give their digital avatar some extra flair.

According to CAG, ChangiVerse is part of its ongoing efforts to revolutionize the traveler and visitor experience through interactive technology. With customers becoming more digitally savvy and interacting in the digital space, it aims to engage with them and serve them better through innovation and experimentation. The metaverse experience adds a new dimension to boost customer acquisition, engagement and brand loyalty.

(Source: Accenture)

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