“Monki” Brand by Swedish Fashion Group H&M Enters the Philippines

January 2020

Swedish fashion group H&M will launch its Monki brand in the Philippines, the second South East Asian market for the company’s diffusion brand which mainly caters to young women.

The first store for Monki in the Philippines will open later this year at SM Megamall in Manila and will be followed by a second store at SM Mall of Asia which is the largest mall in the Philippines.

Founded in 2006 in Sweden, Monki joined the H&M group in 2008. The company operates 127 stores across 19 countries and regions. The Philippines is the brand’s second destination in South East Asia after Malaysia.

(Sources: Retail News Asia; Inside Retail Asia)

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