Thai Retailers Find Alternative Sales Strategies During Coronavirus Outbreak

May 2020

In order to keep their businesses running amid the Covid-19 outbreak, retailers in Thailand are experimenting with a mix of alternative sales strategies like drive-through and calling up customers directly.

Using such methods, Central Retail Corporation Pcl (CRC), Thailand’s largest retailer, has been able to recover 30% of sales after 90% of stores in its non-food segment were ordered to close. Today, the majority of the chain’s 200 supermarkets are open, and the company expects to report only a single-digit loss in the first quarter.

Another example is represented by duty-free retailer King Power Group, which, closed all of its airport and downtown stores, and recently launched a campaign asking all employees to sell its non-duty free products, with staff posting promotions and advertising products on Facebook.

(Sources: Reuters; CTN News)

Our Services

Orissa International provides consulting services to companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 distributors, resellers, and system integrators, built through advising and guiding more than 5,000 companies with their market expansion into Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines over the last 25 years.