Ubon Bio Ethanol, a prominent player in Thailand’s ethanol production landscape, renowned for its innovative cassava-derived ethanol, has announced plans to embark on a strategic expansion into the growing market of functional food. The company has become a specialist in producing ethanol from cassava, and is now steering its focus towards the development of functional food and dietary supplements. This strategic diversification is rooted in Ubon Bio Ethanol’s overarching vision to enrich its product portfolio and capitalize on the growing demand for health-oriented products.
Leveraging its well-established proficiency in cassava processing, Ubon Bio Ethanol aims to pioneer and introduce a range of value-added functional food items, demonstrating a commitment to innovation and meeting evolving consumer preferences. This strategic shift comes as a response to the shifting dynamics of consumer behavior, particularly the growing inclination towards food and beverages that offer tangible health benefits.
Ubon Bio Ethanol’s foray into the realm of functional food is not just a market expansion; the company frames this move in the context of a strategic evolution that aligns with prevailing trends in the food and beverage industry. With health-conscious consumers actively seeking products that contribute to their well-being, the company is positioning itself at the forefront of this demand.
(Source: Bangkok Post)
