The American brand Levi is expanding its footprint in Southeast Asian with the opening of its one largest store in the Philippines, located in SM North EDSA, a large shopping mall located in Quezon City, Metro Manila.
Mean to be a one-stop shopping destination for denim enthusiasts, the new store boasts the brand’s NextGen concept, as well as boasts of light-emitting diode (LED)-powered digital features which include an illuminated entry archway and in-store panels streaming interactive content.
The NextGen store concept aims at delivering the full expression of the brand through an immersive experience where shoppers can see, buy, and personalize products to fit their own style.
The store will beast the widest selection of the Levi’s products in the Philippines, ranking from its iconic 501 line, to its classic Trucker jackets. It will also have a style lounge, elevated fitting rooms, and personalized shopping guidance from in-store experts. The new store will also include the Tailor Shop, an alteration, restoration, and customization station with tailoring professionals.
Empowering self-expression is seen by Levi as the key to win customer satisfaction. The Tailor Shop will allow customers to have the option to customize their clothes to suit their taste through embroidery, patches, pins, fabric paneling, and more.