Indonesian company Erajaya Active Lifestyle (ERAL) has forged a partnership with Malaysian golf specialist MST Golf to introduce golf retail to Indonesia, targeting the burgeoning market among millennials and Gen-Zs. With expectations of the market surpassing USD 1 billion and an annual growth rate of 5% until 2028, ERAL sees promise in Indonesia’s golf tourism sector, with plans to develop 25 new courses.
The new MST Golf Arena at La Piazza Summarecon Kelapa Gading offers a comprehensive experience, integrating retail, indoor golf simulators, a golf academy, and club fitting services. Featuring 59 international brands, the arena serves as a one-stop destination for both golf enthusiasts and non-golfers.
The inclusion of indoor golf technology, especially the Trackman TMiO, adds an exciting and challenging dimension for golfers looking to enhance their skills.
Beyond retail, the collaboration emphasizes the need for a thorough understanding of the Indonesian market. ERAL’s partnership with MST Golf highlights the importance of cultural, regulatory, geographical, and marketing research, factors that contributed to MST Golf’s entry into the Indonesian market. MST Golf has a total of 40 stores in Malaysia and 8 in Singapore.
(Source: Retail Asia)
