Malaysia Airlines (MAS), the country’s national carrier has successfully implemented the full line of Sabre Network Planning and Optimization’s solutions, marking a significant milestone in its efforts to improve scheduling, save costs, and increase revenue as part of its recovery strategy. This is the outcome of the airline’s over 20-year partnership with Sabre Corporation, a US-based software and technology company serving the travel sector.
Mr Bryan Foong, Group Chief Strategy Officer of MAS highlighted that the long-term partnership is highly significant as the company is now focused on ramping up capacity to pre-pandemic levels, and further optimizing its network and looking at future routes using these enhanced decision support tools by Sabre solutions, including the regeneration plan for Subang Airport, a former international airport which will be transformed into a city airport hub. MAS has been able to make the shift from making decisions based upon historic behaviors into creating schedules based on advanced analytic by utilizing Sabre’s solutions.
As the Malaysian borders officially reopened in April 2022, Malaysia Airlines has recorded a healthy growth of more than 100% on ticket sales and 80% load factor on most flights. However, the surge in travel has caused challenges especially in areas like customer waiting time for its contact center. Longer-term goals set by MAS now encompass starting new routes, growing codeshare agreements, replacing aircraft, and looking at sustainable aviation fuel sources.
(Sources: Sabre, Malaysia Airlines, Economic Times)
