Yamaha Motor Co., Ltd. has announced that it has established a new company in Singapore to expand its business in Southeast Asia and India, where demand for robots is growing. The robotics business is designated as a Strategic Business Field in the company’s Medium-Term Management Plan.
By conducting manufacturer-driven cross-selling in the surface mounter and industrial robot fields, Yamaha Motor intends to secure new clients in Southeast Asia and India, as well as provide high-quality after-sales services in line with international standards. The company will also strengthen its distributor support system while working to expand its distributor network.
The new company will be named Yamaha Robotics Solutions Asia Pte. Ltd and will start operations in July 2023. Yamaha Motor aims to acquire major global accounts as well as clients that are shifting their production bases to Southeast Asia and India by establishing this company in Singapore, where clients, distributors, and the reach of our competitors’ headquarters intersect.
(Source: Yamaha Motor)