DART, a Manila-based quick-commerce provider, plans to tap the underserved online grocery market to grow its presence in the country as it banks on its 15-minute guarantee of instant grocery delivery service.
DART is teaming up with Robinsons Supermarket to leverage the latter’s supply chain infrastructure as well as its large assortment of products and advantageous prices. On the other hand, Robinsons Supermarket said that the partnership will provide them a unique opportunity to provide q-commerce to its customers, which is complementary to its traditional supermarket offering
Founded in early 2022, DART offers a wide assortment of goods, covering a range of popular snacks, drinks, fresh produce, dry and frozen goods as well as local partnership brands. The startup is now serving the cities of Makati and Mandaluyong, and has plans to broaden its market coverage by expanding to other cities within the year.
With its 110 million people and an annual grocery spend of above USD 50 billion, the Philippines represents one of the most attractive markets in Southeast Asia for quick delivery service companies. According to the e-Conomy study by Google, Bain & Co., and Temasek, the penetration level is only two percent compared to 25 percent in the non-grocery space.
(Sources: The Philippine Star; Manila Bulletin)
