ExxonMobil Appoints Juliana Holdings as Official Distributor of Mobil Lubricants in the Philippines

August 2024

ExxonMobil Asia Pacific Pte. Ltd. has selected Juliana Holdings Inc. as the authorized distributor of Mobil-branded lubricants in the Philippines. With a strong background in fast-moving consumer goods (FMCG) and transportation chemicals, Juliana Holdings will distribute Mobil 1, Mobil Super, Mobil Super Moto, and Mobil Delvac to automotive and motorcycle workshops across Luzon and Visayas. This partnership aims to enhance ExxonMobil’s market presence and deliver high-quality products and services.

Tan Kar-Hui, Vice President of EXTAP, a division of ExxonMobil Asia Pacific, commended Juliana Holdings for its expertise and dedication. “Juliana Holdings, Inc. will represent the Mobil brand locally, providing premium products and services to automotive customers in Luzon and Visayas. We are confident that their expertise will help us better serve the Philippine market and strengthen our position,” Tan stated.

Norman Cruz, Director of Operations at Juliana Holdings, highlighted the company’s commitment to advancing the Mobil brand. “Our goal is to offer consumers access to premium lubricants and exceptional service, leveraging our experience in FMCG and transportation chemicals. We are excited to collaborate with ExxonMobil Asia Pacific to enhance the automotive and motorcycle segments and contribute to a more efficient and prosperous future for our partners,” Cruz said.

(Source: F&L Asia)

Our Services

Orissa International provides consulting services to companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 distributors, resellers, and system integrators, built through advising and guiding more than 5,000 companies with their market expansion into Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines over the last 25 years.