Global Coffee Chain Brands Expanding in Malaysia

November 2022

Leading coffee chain brands like Starbucks Coffee, Coffee Bean & Tea Leaf, and Kenangan Coffee will be expanding in Malaysia by 2023 due to a flurry of investments from both domestic and foreign brands. Statista has predicted that the Malaysian coffee market will bring in USD 1.296 billion and expand by 7.28% annually (CAGR) from 2022 to 2025.

Malaysia’s food & beverage retailer, Berjaya Starbucks Coffee Company Sdn Bhd (BStarbucks) plans to open 35 to 40 new Starbucks outlets, in addition to the 356 existing stores across Malaysia by mid-2023. The firm will target urban and rural markets, particularly those in satellite and metropolitan towns. Meanwhile, The Coffee Bean & Tea Leaf (CBTL) is set to grow 140 stores in Malaysia with 40 new outlets. For the next year, CBTL will focus on convenience with at least 15 new drive-thru outlets.

Indonesia’s largest coffee chain, Kenangan Coffee has launched five new outlets across Klang Valley. The regional unicorn company will reach 100 locations by mid-2023. Malaysia was selected as its first international market due to its steady expansion in coffee culture, particularly the grab-and-go trends, taste preferences and openness to trying new things. Besides that, international luxury fashion brand Ralph Lauren has opened its Southeast Asia’s first Ralph’s Coffee store in Pavilion Kuala Lumpur.

(Sources: The Edge Markets; World Coffee Portal; Optionstheedge; Says)

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