Singaporean cryptocurrency platform Zipmex has joined forces with Central Food Retail, the largest supermarket chain in Thailand, in order to launch a blockchain-powered supermarket that will connect modern consumers to the metaverse.
Branded as the first metaverse supermarket in Southeast Asia, the move aligns with Central Food Retail’s vision to become a 21st-century leader in innovative food retail. The announcement comes after Central Food launched a virtual shopping mall in October 2021. In this context, the company has also developed its ‘CRC Retailligence’ strategy, which aims to drive retail innovation. The objective is to meet every lifestyle through access to various products. Importantly, the Covid-19 pandemic has been a key driver in reshaping consumer shopping behaviors, accelerating the development and uptake of new technologies and innovations in the retail space.
Zipmex offers support and knowledge resources to both retail customers and partners seeking to expand their businesses to the metaverse.
(Sources: The Nation Thailand; All News Press)