Cargill Expands Ready to Cook Chicken Production in Thailand

November 2022

The Thai subsidiary of the American agricultural and food ingredient producer Cargill recently announced that it is investing in its ready-to-cook products with the aim of making Thailand a production hub for export to the Southeast Asian market.

According to Cargill Thailand’s Managing Director, the company developed a production facility in Thailand to export cooked chicken five years ago. Cargill is now ready to expand production of ready-to-cook chicken in Thailand, targeting the business-to-customer (B2C) channel.

The company launched the Sun Valley ready-to-cook chicken brand in 2019 and introduced the plant-based brand PlantEver in 2021, obtaining a positive response from the market.

According to Cargill, around three-fifths of chicken consumption in Thailand is represented by raw chicken, while ready-to-eat and ready-to-cook products represent one-quarter and 15%, respectively. Although the consumption of ready-to-cook chicken is still relatively low, the growth rate is at about 8% per year.

Importantly, per capita chicken consumption in Thailand increased from 12 kg per year in 2010 to 25 kg per year in 2021. Meanwhile, the consumption of plant-based products is predicted to rise to THB 45 billion (USD 1.2 billion) in 2024, from THB 28 billion (USD 745 million) in 2019.

(Source: Bangkok Post)

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