We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Trade Promotion and Industry Engagement for U.S. Cranberries in Thailand
Orissa International planned and delivered a targeted industry showcase in Bangkok to promote the use and health benefits of U.S. cranberries among leading food manufacturers, foodservice operators, importers, and distributors in Thailand. The program combined educational presentations on cranberry health benefits with live culinary demonstrations, introducing innovative cranberry applications tailored to local tastes across both sweet and savory formats. Orissa International led participant recruitment, industry outreach, event coordination, and post-event follow-up, working closely with local commercial partners to support product activation and sampling. The showcase generated strong engagement from trade stakeholders, resulted in multiple follow-up meetings with qualified leads, and identified concrete product development and import opportunities, supporting longer-term trade promotion objectives in Thailand’s functional food and wellness-driven market.
Sourcing Support and Supplier Pre-Qualification in Vietnam
Orissa International supported a US-based manufacturer of outdoor and garage storage products with supplier identification and pre-qualification in Vietnam as part of a supply chain diversification exercise. The work involved desktop research to identify manufacturers capable of producing metal storage and garage organisation products to the client’s specifications. Orissa International compiled and assessed a longlist of potential suppliers based on production capability, certifications, materials expertise, prototyping capacity, and ability to handle the client’s expected shipment volumes, before shortlisting suitable candidates. The engagement also included pre-meeting coordination and the arrangement of in-person meetings with selected manufacturers during the client’s market visit, supported by post-meeting documentation of discussions and next steps.
Development of Agrifood Importer Database Across Southeast Asia
Orissa International developed a structured agrifood importer database across six Southeast Asian markets for a North American public-sector trade body supporting agri-food exports into the region. The work involved mapping relevant Harmonized System (HS) codes across multiple product categories and extracting recent import data from official trade databases to identify and rank key importers by import value and volume. For each market and HS code, Orissa International identified up to 30 active importers and compiled company-level profiles including business focus, role in the supply chain, and available contact information. The final deliverables consisted of market-specific datasets designed to support exporter targeting, prioritization of outreach, and trade promotion planning.
Market Research to Support Investment Strategy in Indonesia
Orissa International conducted an in-depth market study of Indonesia’s food, beverage, and beauty sectors to support the development of an investment strategy for a consumer-focused corporate venture firm entering the market. The research provided a structured market overview, including market size indicators, value chain mapping, competitive landscape analysis, profiles of key local and international players, distribution structures, regulatory and policy considerations, and recent investment and M&A activity. The study also assessed consumer and industry trends with relevance to future growth and scalability, and identified key ecosystem stakeholders and potential entry points for strategic collaboration.
Business Development for Renewable Energy Company in Singapore
Our client, a provider of commercial and industrial solar inverter solutions, engaged Orissa International to support its market entry into Singapore. The engagement was designed to assess market receptiveness, validate the client’s positioning, and facilitate direct engagement with relevant decision-makers in the solar ecosystem. Orissa International undertook targeted market research to identify and profile solar installers, EPCs, consultants, and engineering groups active in the commercial and industrial segment. Following pre-qualification, we conducted outreach to the identified companies and secured 6 face-to-face business matching meetings with qualified counterparts. These meetings enabled the client to present its product range directly to potential end-users, gather feedback on product specifications and pricing expectations, and benchmark its offering against incumbent brands. The engagement also resulted in ongoing technical discussions and follow-up with several companies.
Facilitating High-Level IT Executive Engagement in Thailand
Orissa International supported a leading global cloud and cybersecurity company in organizing a closed-door Executive Exchange in Bangkok, featuring its well-known CEO and Co-Founder. As part of this engagement, Orissa International led the identification and recruitment of senior IT leaders – including CIOs, CTOs, and CISOs – from targeted Thai enterprises to join an exclusive luncheon and peer-level discussion with the company’s leadership. The session provided a platform for open dialogue on industry challenges, cybersecurity priorities, and digital transformation trends, while highlighting the company’s global vision and advanced technology capabilities. Orissa International managed the full outreach and event coordination, contacting more than 100 companies and securing 24 confirmed participants and RSVPs from 20 companies, representing 22 senior IT decision-makers. The engagement enabled the client to connect directly with key enterprise stakeholders in Thailand and reinforce its positioning among priority accounts.
Business Matching Support in Vietnam for a US Automotive Distributor
Orissa International supported a US-based automotive and heavy-equipment distributor on a market exploration trip to Vietnam, arranging a series of meetings with pre-qualified distributors, importers, and logistics providers. These discussions enabled the client to assess demand for used trucks, towing equipment, and replacement parts, and to gain practical insights into Vietnam’s strong preference for aftermarket products, sourcing constraints for US-made components, and the differing dynamics between the northern and southern regions. Several local firms expressed interest in submitting product inquiries, including an immediate request for pricing on sensors and forthcoming lists of spare parts for potential RFQs. The visit generated meaningful leads and provided the client with a clearer understanding of partnership opportunities and viable market entry pathways in Vietnam.
Partner Search for a Global Outdoor Power Equipment Manufacturer in Malaysia
Orissa International assisted a global leader in outdoor power products for forest, park, and garden care in identifying suitable channel partners in Malaysia to strengthen its market footprint. The company sought to connect with importers, dealers, retailers, hardware suppliers, and corporations catering to sectors such as resorts, golf courses, forestry, landscaping, farming, and plantations in both East and West Malaysia. To support this objective, Orissa International conducted in-depth market research to map the local distribution landscape and identify partners aligned with the client’s business profile. The team evaluated 44 companies based on their product portfolios, market reach, and sector experience, shortlisting 25 for prequalification. Targeted outreach was then carried out to assess their interest and suitability, leading to meetings with qualified distributors for partnership discussions.
Market Opportunity Assessment for Precision Cutting Tools in Southeast Asia
Orissa International was engaged by a US-based precision cutting tool manufacturer to assess market opportunities in Southeast Asia by examining import dynamics for the client’s product categories. The team extracted and analyzed multi-year trade data from official customs sources, segmented imports by HS code, mapped sourcing origins to identify dominant supplier countries, and applied growth and share analytics to benchmark demand trends. This was complemented by secondary market intelligence to contextualize import flows by industry drivers. Findings were synthesized into a structured comparative framework to inform the client’s regional entry and commercialization strategy, highlighting priority markets, competitive gaps, and potential distributor engagement pathways. The analysis ultimately equipped the client with evidence-backed recommendations to sequence market entry and refine its positioning across the region.
Business Matching and Lead Generation in Vietnam for an Industrial Safety Company
Orissa International supported a manufacturer of fire and thermal insulation materials in expanding its presence in Vietnam. The project focused on identifying and engaging potential distributors and key end-users. Our in-market team in Vietnam developed a detailed database of qualified leads, conducted outreach to pre-screen and assess their level of interest, and organized targeted business matching meetings with companies involved in oil and gas exploration and services, power generation, shipbuilding, and HVAC system design and installation. These meetings enabled the client to present its products directly to decision-makers and explore opportunities for distribution and project-based collaboration.
We also undertook an extensive lead generation effort to expand the client’s pipeline of potential partners. This included identifying additional companies involved in insulation, fire safety, and industrial equipment supply, followed by systematic outreach to introduce the client’s product portfolio and gauge market receptiveness. The qualified leads generated through this process were shared with the client for continued follow-up and relationship development. The project resulted in multiple active discussions with major industrial firms, providing the client with a strong foundation for long-term business development in Vietnam’s growing industrial safety and insulation market.
Lead Generation in the Philippines for a Water Solutions Provider
Orissa International supported a water-sector solutions provider to expand in the Philippines by organizing targeted, one-to-one business matching with decision-makers across the water value chain. Meetings were set up with municipal and private water operators (including concessionaires and water districts), estate and township developers with in-house utilities teams, engineering and facilities units of large property groups, industrial plants with significant water/used-water operations, as well as local distributors with complementary product portfolios. We also attended key sector events in Manila, including Water Philippines and the annual national convention of the Philippine Association of Water Districts (PAWD), using these to meet operators and distributors, to source new leads for our client.
Business Matching Support in Vietnam for a US Fresh Produce Exporter
Orissa International assisted a California-based fresh produce exporter with over three decades of experience in the global fruit and vegetable trade to explore market opportunities in Vietnam. The company aimed to expand its supply relationships with importers and distributors in both the retail and wholesale segments. As part of the engagement, Orissa International arranged 17 targeted business meetings in Ho Chi Minh City and Hanoi with potential buyers, importers, and supply chain partners active in the fresh produce sector. The discussions focused on identifying demand for US-sourced produce, understanding import procedures, and evaluating distribution channels for premium and seasonal products. Orissa International provided comprehensive support, including prospect identification, meeting coordination, and in-market assistance to ensure productive and well-structured business interactions.