We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Facilitating High-Level IT Executive Engagement in Thailand
Orissa International supported a leading global cloud and cybersecurity company in organizing a closed-door Executive Exchange in Bangkok, featuring its well-known CEO and Co-Founder. As part of this engagement, Orissa International led the identification and recruitment of senior IT leaders – including CIOs, CTOs, and CISOs – from targeted Thai enterprises to join an exclusive luncheon and peer-level discussion with the company’s leadership. The session provided a platform for open dialogue on industry challenges, cybersecurity priorities, and digital transformation trends, while highlighting the company’s global vision and advanced technology capabilities. Orissa International managed the full outreach and event coordination, contacting more than 100 companies and securing 24 confirmed participants and RSVPs from 20 companies, representing 22 senior IT decision-makers. The engagement enabled the client to connect directly with key enterprise stakeholders in Thailand and reinforce its positioning among priority accounts.
Business Matching Support in Vietnam for a US Automotive Distributor
Orissa International supported a US-based automotive and heavy-equipment distributor on a market exploration trip to Vietnam, arranging a series of meetings with pre-qualified distributors, importers, and logistics providers. These discussions enabled the client to assess demand for used trucks, towing equipment, and replacement parts, and to gain practical insights into Vietnam’s strong preference for aftermarket products, sourcing constraints for US-made components, and the differing dynamics between the northern and southern regions. Several local firms expressed interest in submitting product inquiries, including an immediate request for pricing on sensors and forthcoming lists of spare parts for potential RFQs. The visit generated meaningful leads and provided the client with a clearer understanding of partnership opportunities and viable market entry pathways in Vietnam.
Partner Search for a Global Outdoor Power Equipment Manufacturer in Malaysia
Orissa International assisted a global leader in outdoor power products for forest, park, and garden care in identifying suitable channel partners in Malaysia to strengthen its market footprint. The company sought to connect with importers, dealers, retailers, hardware suppliers, and corporations catering to sectors such as resorts, golf courses, forestry, landscaping, farming, and plantations in both East and West Malaysia. To support this objective, Orissa International conducted in-depth market research to map the local distribution landscape and identify partners aligned with the client’s business profile. The team evaluated 44 companies based on their product portfolios, market reach, and sector experience, shortlisting 25 for prequalification. Targeted outreach was then carried out to assess their interest and suitability, leading to meetings with qualified distributors for partnership discussions.
Market Opportunity Assessment for Precision Cutting Tools in Southeast Asia
Orissa International was engaged by a US-based precision cutting tool manufacturer to assess market opportunities in Southeast Asia by examining import dynamics for the client’s product categories. The team extracted and analyzed multi-year trade data from official customs sources, segmented imports by HS code, mapped sourcing origins to identify dominant supplier countries, and applied growth and share analytics to benchmark demand trends. This was complemented by secondary market intelligence to contextualize import flows by industry drivers. Findings were synthesized into a structured comparative framework to inform the client’s regional entry and commercialization strategy, highlighting priority markets, competitive gaps, and potential distributor engagement pathways. The analysis ultimately equipped the client with evidence-backed recommendations to sequence market entry and refine its positioning across the region.
Business Matching and Lead Generation in Vietnam for an Industrial Safety Company
Orissa International supported a manufacturer of fire and thermal insulation materials in expanding its presence in Vietnam. The project focused on identifying and engaging potential distributors and key end-users. Our in-market team in Vietnam developed a detailed database of qualified leads, conducted outreach to pre-screen and assess their level of interest, and organized targeted business matching meetings with companies involved in oil and gas exploration and services, power generation, shipbuilding, and HVAC system design and installation. These meetings enabled the client to present its products directly to decision-makers and explore opportunities for distribution and project-based collaboration.
We also undertook an extensive lead generation effort to expand the client’s pipeline of potential partners. This included identifying additional companies involved in insulation, fire safety, and industrial equipment supply, followed by systematic outreach to introduce the client’s product portfolio and gauge market receptiveness. The qualified leads generated through this process were shared with the client for continued follow-up and relationship development. The project resulted in multiple active discussions with major industrial firms, providing the client with a strong foundation for long-term business development in Vietnam’s growing industrial safety and insulation market.
Lead Generation in the Philippines for a Water Solutions Provider
Orissa International supported a water-sector solutions provider to expand in the Philippines by organizing targeted, one-to-one business matching with decision-makers across the water value chain. Meetings were set up with municipal and private water operators (including concessionaires and water districts), estate and township developers with in-house utilities teams, engineering and facilities units of large property groups, industrial plants with significant water/used-water operations, as well as local distributors with complementary product portfolios. We also attended key sector events in Manila, including Water Philippines and the annual national convention of the Philippine Association of Water Districts (PAWD), using these to meet operators and distributors, to source new leads for our client.
Business Matching Support in Vietnam for a US Fresh Produce Exporter
Orissa International assisted a California-based fresh produce exporter with over three decades of experience in the global fruit and vegetable trade to explore market opportunities in Vietnam. The company aimed to expand its supply relationships with importers and distributors in both the retail and wholesale segments. As part of the engagement, Orissa International arranged 17 targeted business meetings in Ho Chi Minh City and Hanoi with potential buyers, importers, and supply chain partners active in the fresh produce sector. The discussions focused on identifying demand for US-sourced produce, understanding import procedures, and evaluating distribution channels for premium and seasonal products. Orissa International provided comprehensive support, including prospect identification, meeting coordination, and in-market assistance to ensure productive and well-structured business interactions.
Supporting a US Lubricant Additives Company in Expanding within Indonesia’s Mining Sector
Orissa International supported a US-based specialty lubricant additives manufacturer in expanding its footprint in Indonesia’s mining sector through participation at the Mining Indonesia Expo 2025 in Jakarta. Ahead of the event, our in-market team in Indonesia identified and profiled more than 25 potential distributors, resellers, and end-users, including heavy machinery dealers, lubricant and spare parts suppliers, and mining contractors, to facilitate targeted introductions. During the exhibition, our team worked on-site at the client’s booth alongside its local distributor to engage visitors, interpret technical discussions, and collect qualified contacts for follow-up. The engagement generated multiple qualified leads and productive discussions with key mining and industrial prospects, positioning the client for future business development and long-term partnerships in Indonesia.
Business Matching Support for a US Oyster Producer at Seafood Expo Asia
Orissa International supported a US-based oyster producer in expanding its distribution network across Southeast Asia through participation at Seafood Expo Asia 2025 in Singapore. Our in-market teams across Southeast Asia conducted extensive outreach to more than 150 seafood importers, distributors, retailers, and hospitality operators in key markets, including Vietnam, Malaysia, Thailand, Indonesia, the Philippines, and Singapore. In Singapore, outreach was extended to 18 food operator chains as the client also explored the feasibility of establishing a franchised restaurant under its brand. The coordinated effort resulted in six in-person meetings, including one with a legal advisor to discuss franchise structures, multiple discussions with regional seafood distributors who attended the show, and three virtual connections with distributors. The initiative generated a strong pool of qualified leads and provided valuable market intelligence to guide the client’s future market entry and growth strategy in Southeast Asia.
Import and Sourcing Analysis for Copper and Brass Tubing in Southeast Asia
Orissa International supported a US producer of small-diameter tubing in exploring Southeast Asia as an alternative sourcing base. The engagement covered six markets namely, Indonesia, Vietnam, Thailand, the Philippines, Malaysia, and Singapore, and combined trade analysis with supplier mapping. We reviewed 2020-2024 import trends for copper, brass, copper, nickel, and aluminium-based tubes to identify high-demand destinations and benchmark US export performance. In parallel, we identified regional mills with relevant production capabilities and profiled them as potential raw material suppliers. The findings were compiled into a single Excel deliverable, equipping the client with data-driven options to diversify its supply chain beyond China and enhance its competitiveness in global markets.
Mapping Customer Profiles and Market Dynamics in Southeast Asia
Orissa International undertook a research project to support a U.S.-based manufacturer of high-precision temperature measurement instruments in evaluating its customer base and market opportunities across Indonesia, Malaysia, Singapore, Thailand, and Vietnam. The deliverables included an Excel database profiling customers by classification and sector, as well as a report summarizing sectoral trends, market strengths, and sales performance over 2023-2024. Through this analysis, Orissa International identified dominant and emerging industries across the five markets, highlighted key distribution channels and end-user segments, and assessed the client’s sales activity to determine areas of growth potential. The report further consolidated these findings into actionable insights designed to support trade mission planning and inform future market engagement strategies. The findings offered clear, data-driven insights to guide the client’s market expansion strategy in Southeast Asia.
Enabling Market Entry Opportunities for a US-based Software Company in Vietnam
Orissa International assisted a US-based developer of environmental, health, and safety (EHS) software solutions in expanding its footprint in Vietnam by identifying potential resellers and consulting partners. The research focused on software distributors, system integrators, and sustainability consulting firms with expertise in International Organization for Standardization (ISO) and Environmental, Social, and Governance (ESG) certification services that could integrate the client’s solutions into their offerings. Meetings were arranged alongside a major industry trade show, where discussions explored opportunities in carbon accounting, chemical management, EHS compliance, and ESG reporting. The engagements revealed strong interest among consulting firms in leveraging affordable and localized tools to support Vietnam’s evolving regulatory landscape and carbon credit market, while a leading software reseller highlighted possibilities for wider collaboration and regional integration. Orissa International complemented these efforts with follow-ups to other shortlisted firms, enabling the client to better evaluate market opportunities and plan concrete next steps for its expansion in Vietnam.