We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Buyer Recruitment for Outbound Trade Mission from Vietnam to the US
Orissa International organized a successful outbound trade mission to Tennessee in September 2023, bringing together six key Vietnamese companies, including four distributors and two furniture manufacturers. The program included visits to seven respected hardwood suppliers in Tennessee, arranged by the Tennessee Department of Agriculture, creating valuable networking opportunities that lay the foundation for future collaborations and trade partnerships. During the trade mission’s visit to Tennessee, the delegation embarked on a series of site visits and meetings with prominent hardwood companies in the state, fostering meaningful exchanges about hardwood species, quality grades, and availability. These discussions provided valuable firsthand knowledge and established essential connections within the Tennessee hardwood industry, contributing to the mission’s overall success.
Texas F&B Trade Mission to Vietnam During Barbecue Festival
The Texas Department of Agriculture (TDA) commissioned Orissa International to organize a trade mission program in Vietnam for 6 Texas food companies. Orissa International’s team in Vietnam organized site visits to several retailers and producers in Ho Chi Minh City and Hanoi. This included a guided tour at their retail stores and a meeting with representatives from the Purchasing/Importing/Supplying Department. In addition, out team arranged over 60 business matching meetings for the Texas companies during the BBQ Festival event held by the United States Department of Agriculture and the U.S. Embassy in Hanoi. The event introduced importers, retailers, hoteliers, restaurants, and chefs in Vietnam to American food, beverages, agricultural products, and culture. During the BBQ Festival, Orissa International assisted the Texas companies to set up 3 tables to display their samples and brochure. The event also featured Vietnamese American Master Chef Christine Ha.
Business Matching in Malaysia for a US-based ISR Operator
Our client, a leading company in intelligence services and consulting, was interested in exploring the Malaysian market. The company delivers comprehensive results across the full spectrum of information fusion operations, including Intelligence, Surveillance, and Reconnaissance (ISR) Operations, Training, Technology and Systems Integration, Geospatial, FMV, and All-Source Analysis. Our in-country trade team in Malaysia assisted in identifying potential end-users and business partners, ensuring their capabilities and interest in collaborating with our client. We facilitated connections with various defense agencies in Malaysia and companies specializing in drone technology. These entities’ expertise spanned a broad array of drone-related activities, from aerial photography and cinematography to the rental and sales of drone equipment, and offering training programs for drone users.
Connecting a U.S.-Based Diagnostics Manufacturer with Thai Healthcare Stakeholders
Our US-based client, founded by a team of specialized scientists, plays a significant role in the research, development, and manufacturing of rapid and non-invasive diagnostic tests for various gastrointestinal issues and infections. The organization holds notable industry certifications, and its portfolio includes innovative diagnostic reagents for certain bacterial infections and tests for other health issues including parasitology and intestinal inflammation. Orissa International assisted the client in Thailand by conducting research to identify various stakeholders within the healthcare, life sciences, and biotechnology sectors in the country. Our in-market team in Thailand then carried out a calling program to prequalify their interest. This initiative successfully linked our client with potential partners, including a group that imports and distributes diverse scientific and medical products, a holding company entering the gastrointestinal sector with an extensive doctor network, and a global firm with a considerable presence in Southeast Asia. Additional connections were established with a firm specializing in infection and genetic testing kits and a healthcare organization centered on diagnostic products.
Business Matching in Indonesia and the Philippines for a Singapore Sanitaryware Company
Orissa International helped a company that manufactures green restroom products such as integrated sensor flush vales, LCD sensor flush valves, water closet suites, urinals, self-closing delay action taps, sensor soap dispensers, barrier-free shower systems and baby changing stations. The client was interested to expand into various new markets, including Indonesia and the Philippines, and was looking to target developers of residential and commercial products. We undertook business matching for the client in both markets and connected it with building developers as well as local distributors of bathroom fittings and European ceramic and glass mosaic tiles. We also undertook research for the client in both markets. This involved identifying current trends, upcoming building development projects, and import statistic trends for sanitary ware. Additionally, we explored government regulations, potential barriers to entry, and provided insights into the competitive landscape.
Report on the Used Car Market in the Philippines
Orissa International developed a study focused on the Philippines’s market for second-hand cars. Orissa International’s research team in the Philippines highlighted key trends and latest developments for the second-had car market, reporting official statistics for the number of renewals for vehicles registrations, and identifying leading online platforms for the market, outlining their business model. The report also described some of the ways that used car dealers are obtaining their inventory to sell in the Philippines, as well as the process and documentation required by dealers and private sellers for the purchase of used vehicles in the Southeast Asian country.
Business Matching to Introduce Voice Banking and Voice Synthesis Services to Thailand and Vietnam
Our client is a US-based AI and neural voice company that provides expert guidance and support to clients utilizing technologies like Azure OpenAI, Neural Voice TTS or STT, and Data Analytics with PowerBI. Its services encompass voice banking and voice synthesis technology, with the latter aimed at empowering individuals with speech impairments, granting them enhanced independence. Orissa International undertook business matching for the client in Thailand and Vietnam, where it aimed to connect with Microsoft Azure system integrators. In Thailand, we connected the client to a leading global ICT solutions provider and a global cloud specialist. In Vietnam, the client met with three companies: one, a leading IT solutions provider serving various sectors; another specializing in automation solutions; and the third, a pioneering internet service provider with a wide-ranging clientele.
Connecting Wood Suppliers from Virginia to Indonesian Buyers
Orissa International supported three Virginia lumber companies at the ‘International Furniture Manufacturing Component Exhibition 2023’ (IFMAC) held in Jakarta from September 20th to 23rd, 2023. Our role included assisting with booth setup and facilitating business matching during the trade show. Additionally, we organized business meetings for one of the companies in Surabaya prior to the event. In total, we arranged 11 meetings with potential Indonesian buyers, such as flooring and furniture manufacturers and hardwood importers and distributors. These efforts have opened doors to promising sales prospects for the Virginian lumber companies in the Indonesian market.
Seminar for a Brazilian Association in Indonesia
Our client, an association comprising Brazilian rendering companies that process animal slaughter by-products, approached Orissa International for support in organizing a seminar during the Indonesian International Livestock, Dairy, Meat Processing, and Aquaculture Exposition (ILDEX) 2023. This seminar served as a platform for ABRA to introduce its members and their products to potential buyers and partners in Indonesia. Orissa International played a crucial role in coordinating the logistics of the seminar and identifying and inviting various Indonesian companies, including animal feed millers, animal feed distributors, pet food manufacturers, relevant trade associations, as well as swine, poultry, cattle, and fish farms. The seminar drew participation from more than 30 local and international companies eager to explore ABRA’s product offerings.
US-based Industrial Safety Company Meets Potential Partners in Singapore and Malaysia
Our client, a US-based company with a focus on creating high-quality safety products to prevent slips and falls since 1992, recently participated in the Gastech 2023 tradeshow in Singapore. As part of our efforts to facilitate business expansion, we arranged business matching meetings for the client in both Singapore and Malaysia. Our client successfully met with 11 industrial safety products distributors across both markets. In Singapore, these meetings were with distributors from a diverse range of sectors, including marine assets and services, process industries and engineering, and equipment supply. In Malaysia, our client engaged with companies specializing in the distribution of safety and personal protection products, commercial cleaning tools, and building materials for construction projects. These strategic meetings not only offered valuable networking opportunities but also paved the way for potential collaborations., strengthening its market presence and partnerships.
Market Entry Support in Malaysia and Vietnam for a Coffee Concentrate Company
As part of an MIP project, Orissa International conducted market research for a Singapore-based coffee concentrate company aiming to enter the Malaysian and Vietnamese markets. Our report provided a detailed market overview, highlighting the latest trends and developments, and offering insights into the growth drivers and future prospects of the coffee concentrate industry in both countries. It also covered the marketing mix, discussing the optimal strategies for product, price, place, and promotion, based on store checks carried out in both markets. In addition, the report analyzed the competitive landscape and included specific market entry recommendations, helping our client make informed decisions for a successful market entry.
Promoting the Wood Trade Between Tennessee and Vietnam
Orissa International managed a study mission focused on enhancing the wood trade partnership between Tennessee and Vietnam. We organized a trip in Vietnam for a team of experts in the forest sector from Tennessee to help them gain insights into the factors influencing wood exports from the U.S. and Tennessee. The 10 meetings we arranged for the study mission helped the experts assess practical, political, and economic aspects that affect the import of wood from Tennessee to Vietnam, and how to align the needs of Vietnamese furniture manufacturers with the offerings of Tennessee producers.
Additionally, as part of an ongoing project, we have recruited 6 companies to be part of an outbound trade mission from Vietnam to Tennessee in September 2023. The mission will help educate Vietnamese buyers about the variety of Tennessee hardwood available in terms of species, grades, and availability. It will also provide Tennessee producers with valuable information about the demand landscape in Vietnam, and created networking opportunities which helped to lay the foundation for future sales.