We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Market Overview in the Life Sciences and Information Technology Sectors in Southeast Asia
Orissa International delivered two market research reports on the Life Sciences and Information Technology sectors to our client, a state export promotion agency in the US. The report covered market developments in Southeast Asia, both disruptions and opportunities, that happened due to the COVID-19 pandemic. It provided an overview of the economic impact of the pandemic in the region, identified new and accelerating business trends and covered the post-virus outlook, and identified market opportunities for the client’s stakeholders in the six major markets of Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam. We had previously delivered similar reports on the two sectors to the client two years ago, so the current project entailed a complete update of the previous versions to reflect the latest developments.
Market Research of the FMCG Sector in Indonesia
Our client, with its base in the United Kingdom, approached Orissa International for an overview of the agri-food Market in Indonesia to support British businesses that are looking to enter the market. Orissa International prepared a detailed report on the Indonesian agri-food sector, which identified trends, drivers and market size indicators; retail distribution channels; potential market entry barriers relating to new Halal regulations and SNI Certification requirements; the competitive landscape; and potential local partners (importers and distributors) for UK businesses.
Leading Personal Care Company Looking at Collaboration Opportunities in Thailand
Spread across three continents and headquartered in Hong Kong, our client is a leading personal care company with a wide range of products such as hair care, skincare, cosmetics, baby & childcare, personal care, and home care. Orissa International identified, prequalified and arranged business matching meetings with suitable distributors and potential partners for the client to develop its business in Thailand. Of the 42 companies identified by Orissa International, 31 were shortlisted by the client, each of which was contacted and prequalified by us. Despite the economic disruptions caused by the pandemic, 11 companies expressed interest, and, with the help of Orissa International, connected with the client. We enabled the client to gain valuable market intelligence on the market needs in Thailand and how to position and promote their brand in the country.
Market Immersion Program for Anti-Drone Solutions Provider in the Philippines
Orissa International is currently assisting a Singapore-based provider of anti-drone systems with market entry into the Philippines. The company has taken up our Market Immersion Program, as part of which we are providing market research and business matching support, along with hiring an employee dedicated to business development for the client on our payroll. We produced a market scan report, providing an overview of military entities and law enforcement authorities in the Philippines and an outline of the procurement process for these entities. The report also covered the competitive landscape. We produced a database of potential customers (such as military and law enforcement authorities, airport operators, and critical infrastructure owners) and partners (such as distributors/suppliers of military hardware, electronic warfare systems, command and control systems). Our consultants helped arrange an initial round of meetings and continue to support the local staff dedicated to the client.
Supporting WSDA at Thaifex in Thailand
Our client, the Washington State Department of Agriculture (WSDA), participated in Thaifex in Bangkok, Thailand, from May 24th to 28th. Thaifex is an annual Food and Beverages trade event where industry leaders and exhibitors get the opportunity to interact, exchange ideas and brainstorm on ways to improve the industry. There were over 51,000 trade visitors from more than 100 countries. Orissa International supported the client throughout the event – we set up and manned the booth, which attracted more than 100 visitors. We were able to obtain more than 50 trade leads for WSDA. Notably, some of the inquiries we received were not just for Thailand but were also for other countries, including Indonesia, Malaysia, Singapore, South Korea, and the Middle East.
Australian Aquaculture Company finds Distributors in Singapore
Orissa International worked with one of Australia’s largest shellfish aquaculture companies, looking for opportunities in Singapore. After reaching out to various target companies in Singapore, Orissa International secured three meetings for the client, one of which converted into an order worth USD 150,000. With the success of their first order, the company was keen to get connected to more seafood distributors and retailers. We arranged for additional meetings with potential end-users for the client and also connected them with a buyer that was interested in oysters and mussels.
Study of Local Competitors, in Both Online and Physical Outlets in Singapore
Our Client, a Wisconsin-based pet-food company, tapped Orissa International to research and provide intel on the local competition and their price points in the premium dog and cat food markets in Singapore. Orissa International’s consultants in Singapore conducted primary research comprising store checks at relevant points of sale across physical retail outlets and online platforms. Pleased with our work, we were commissioned a second project by the client, which involved obtaining price difference information between their own products sold in Singapore outlets and online platforms, against the charges levied during import.
Business Matching Services for Singapore ICT Companies in Indonesia, Thailand, and Vietnam
Orissa International was engaged by the leading tech association in Singapore to organize a virtual trade mission for ten ICT companies. The companies that participated in the mission sold a range of solutions such as cybersecurity, enterprise solutions, to B2B E-commerce, IAM Solutions, and more. Orissa International undertook an in-depth consultation with each of the participating companies to understand their company’s background, which target markets they were interested to enter, and who were their ideal customers or partners in these countries. We then identified and arranged a total of 116 one-on-one meetings for the participating companies, with each company meeting at least five local end-users or partners.
Regulatory Research on Hygiene Products in Singapore and Malaysia
Headquartered in Tokyo, Japan, our Client is a global leader specializing in disposable hygiene products and household cleaning products. Orissa International undertook a research project in Singapore and Malaysia to help the client understand the regulatory framework in the two markets. We looked into product classification and registration, regulations pertaining to import, labeling and sales, as well as if there was a requirement for compliance with standards or certification. The range of products covered in our reports included disposable baby and adult diapers, female hygiene products, baby wipes, cotton puff and pet sanitary sheets.
UK’s Virtual Trade Mission on Energy Management Systems to Thailand
A government-funded trade association that promotes energy innovation in the UK, reached out to Orissa International to organize their second round of virtual trade mission and to help UK companies set up and facilitate virtual business matching with Thai companies. In their last year’s virtual trade mission, we facilitated 8 participating companies to meet with 4-5 companies. This time, the virtual trade mission was participated by 4 repeating participants and 3 new participants that are innovators in energy optimization, offering a unique array of products and services for solar, energy storage, EV charging, bioenergy, among others. In the course of the program, the repeating participants were able to re-establish discussions with the local companies they met with as well as make presentations to new potential partners. The first-time participants, on the other hand, were able to introduce their solutions to end-customers and distributors. Our team in Thailand contacted around 100 Thai companies and arranged 31 meetings in total with an average of 4-5 meetings set for each of the UK companies–a mix of private companies, government-owned companies and state agencies.
US-based AI Start-Up Garners Interest from System Integrators in the Philippines
Our client, a Seattle-based start-up company, developed an economical, singular code platform for the seamless implementation of AI in businesses. Their platform provides end-to-end solutions from ingesting raw datasets, to providing the best labeling tools and creating models for different business requirements. Having learned about the company’s product and sector-specific applications, to start we recommended the Philippines given the country’s market potential and openness to digitalization. Our consultants in the Philippines pre-qualified 30 potential partners and end-users of the AI platform and arranged virtual meetings with 5 companies ranging from small to large ICT players. Discussions between them are ongoing, and our client has proceeded to sign Non-Disclosure Agreements with two of those companies.
Market Research on Aquaculture Market in Vietnam
Orissa International undertook a research project in Vietnam for a Japanese start-up that provides high-speed breeding and aquaculture methods, and fisheries services. Our team in Vietnam put together a detailed report on the country’s aquaculture sector and compiled applicable regulations after assessing the regulatory documents in the local dialect. In-depth trade interviews led to an extensive report that comprised information such as production volume, consumption trends, export market value, supply chain, and the cost structure of aquaculture farms. Besides key opportunities in Vietnam, the report also provided information on smart technologies, breeding and genetic improvement methodology. We have previously undertaken a similar project for the client in Indonesia.